Win or Fail: Galaxy S4 Gangam Style in India (Samsung Style)

 Just yesterday we reported that Samsung India has announced that the Galaxy S4 will soon be manufactured in the Noida facility which means that a lot of S4 devices will be bearing the made in India title just like many of the S3 models that were produced last year in the same factory. Along with this announcement Samsung India proceeded to hold an event dedicated to the arrival of the Galaxy S4 which was quite "shocking" to say the least. The hosts did a parody of Gangam Style which they called Samsung Style which was quite funny, but not a lot of people seem to think so. While I would say this was a mediocre thing at best, many are calling it a major fail. Have look at the video itself:

 
 Here's some of lyrics if you are having trouble understanding things:

Samsung Style, Samsung Style!
If you liked the S3 then this phone is even better
It has a HD screen and is just a lot slimmer
441 ppi is not just a number
Look at this clarity it's brighter!

 And after this I lose most of what the guy is saying until the chorus which is easy to understand. I don't really know who thought it would be a good idea to do this with a singer who isn't exactly very talented nor does he talk English very well, but Samsung India did ti anyway. Sammy is known for doing propaganda and marketing campaigns in this way, but I feel that the final product was way off mark this time around.

 From what I understand the singer is actually a popular actor in India and the even was organized by a company that works in the entertainment and film industry. Comedic spoofs and parodies are a good way to advertise something, but this is just too much!

 I wouldn't call it a fail, but it is certainly no win. Either way the video is becoming viral among tech fans, and no matter what one thinks of the ad, it is successful at spreading the message - the amazing Galaxy S4 is here and it kicks ass!

 Like it or not? Do you know the rest of the lyrics? Post it in the comments bellow!

Galaxy S4 Scratch Test

 These types of review are the latest rend in the mobile tech industry. Some good folk gets his hands on a device early and then finds all sorts of ways to destroy it on camera, and naturally, the video becomes viral. The Samsung Galaxy S4 scratch test is one such example and the video does provide some useful content if you are considering to buy this device. During our Xperia Z VS Galaxy S4 review we did mention that the new Gorilla Glass III is a very good feature, but let us see if it will do the phone any good.

 The scratch test features all sorts of sharp pointy objects such as pens and knives. I personally found the test with the pennies the most realistic as they have in the past caused several scratches on some of my phones when I wasn't very careful where and how I was putting them. The Galaxy S4, however, took the punishment quite well, although this is honestly nowhere near as impressive as the Xperia Z.

 However, we don't need to place the Galaxy S4 underwater or scrub it with sandpaper just to see if it will work. This isn't such a realistic test as I don't see how one could even get into a situation to ruin their phone this way. However, I am really looking forward to seeing the Galaxy S4 take place in a drop test. The previous model wasn't very resilient as people had hopped and I am really wondering if Samsung has addressed this issue.

If you have similar videos to share with us, leave them in the comments! :)

Galaxy S4 Ad Campaigns Kick Off!

 The Samsung Galaxy S4 will soon be released worldwide and Samsung is slowly beginning it ad campaign. Although the launch event in New York received a lot of attention worldwide this is of course not nowhere near the amount of exposure Samsung is aiming to get to market their new device and raise the awareness of their brand. And with that said, Sammy started their brand new advertising plan and you can be sure that a lot of new ads are on their way to your billboards, local TV, YouTube, newspapers, stores...

 Let us have a look at this 60 second teaser video first.

 Ah, Vivaldi's music is playing in the background and one already feels that this going to be a great ad! Well, it wasn't really all that great and innovative, but I feel that it got its point across. It clearly focused on the phone's design and display quality as well as its unique features and gimmicks, while leaving a lot to the imagination and causing you to make further research about the device. It is a very nice all-around ad. The slogan "Your life companion" is a different twist to most of the lines that Samsung's advertising team usually uses, but I believe that this motto is quite accurate. However, the Galaxy S4 is more of an assistant than an actually companion, but this of course doesn't sound so poetic!

 Anyway, Samsung also tried something different in their ad campaign as well. Usually they make direct references to other brands in some of their commercials in order to make fun of them. They are yet to do that for the Galaxy S4, but they have however taken a shot at Apple's style. These "funny" ads are a silent parody to what Apple often does, but also an attempt at using some humor to advertise only a small gimick that the S4 has in order to make you interested to learn more about the device itself.

 A good example of this is the following ad:

 Now, I honestly can't imagine a football team getting their spirits up with this song, but you get the idea Samsung is trying to spread across these ads. There are a few others like this such as the S Translator ad and while I am not a huge fan of these, I can certainly see them being rather successful.

 Last year Samsung spent more than $300 million on advertising and I am sure that their recent success has given them enough resources to push their products even more so you can be sure to expect even more Galaxy S4 ads in the future.

 Did you find any cool Galaxy S4 ads of your own? Please feel free to leave a link in the comments section just bellow this article!

Don't trust every rumor out there!

Don't trust every rumor out there!

Thrilling Galaxy S4 Fan-Made Video Ad

 Hey guys and girls, this post isn't exactly about any Samsung Galaxy S4 news, but we will from time to time share some awesome fan-made creations with you guys. Today we are presenting the Galaxy S4 video ad that was made by Bob Freking who has done an excellent job of highlighting some impressive features that the S4 might have. The dramatic music, the simple design and the beautiful galaxy-related graphics all fit together quite well and this video advert is overall quite impressive and a pleasure to watch. Have a look for yourself and enjoy Bob's work!

 The specs that Bob mentions in the video are actually the rumored performance specs for the Galaxy S4 which you can view in-depth on the Galaxy S4 specs page. We also suggest that you follow our RSS feed so that you can stay in touch with the latest news and rumors about the Galaxy S4!

Thrilling Galaxy S4 Fan-Made Video Ad

 Hey guys and girls, this post isn't exactly about any Samsung Galaxy S4 news, but we will from time to time share some awesome fan-made creations with you guys. Today we are presenting the Galaxy S4 video ad that was made by Bob Freking who has done an excellent job of highlighting some impressive features that the S4 might have. The dramatic music, the simple design and the beautiful galaxy-related graphics all fit together quite well and this video advert is overall quite impressive and a pleasure to watch. Have a look for yourself and enjoy Bob's work!

 The specs that Bob mentions in the video are actually the rumored performance specs for the Galaxy S4 which you can view in-depth on the Galaxy S4 specs page. We also suggest that you follow our RSS feed so that you can stay in touch with the latest news and rumors about the Galaxy S4!